

LIBERTY,
DIVERSITY,
GAULTIER
Jean Paul Gaultier fragrances are genuine products of self-expression. These creations are the standard-bearers of JPG's commitment to the LGBTQIA+ cause, to local communities, and to mainstream and underground artistic circles. From the beginning, JPG has led the way with regard to diversity and gender equality. Masculine women and men as JPG objects challenge stereotypes and conventions. Men wearing skirts, powerful women wearing corsets and sailor tops for everyone... Everyone is represented in JPG’s unconventional and militant artistic vision. He creativity is a universal rallying cry bridging the arts and cultures, all sensibilities and all communities.
Trailblazer Jean Paul Gaultier incorporated queer imagery, ideas and aesthetics into his designs early on thus helping to normalise certain perceptions. JPG’s commitments are reflected in his ‘PRIDE’ limited editions, where each year, Classique and Le Male sport the colours of Pride and proclaim the freedom to be who you are. JPG’s commitment to diversity can also be seen in the ongoing support for grassroots voluntary associations, such as Cogam, The Center, ARC, Le Refuge, IPP LGBT+ and many others.

DIFFERENT
IS BEAUTIFUL
Jean-Paul Gaultier celebrates all identities, playing with codes and norms to hijack, transform and reinvent them. What is the philosophy underpinning his universe? Different is beautiful. When it comes to perfume-making, JPG creates iconoclastic, unconventional fragrances aimed at a diverse, colourful, vibrant world on the move. JPG likes to challenge gender, orientations, aesthetics and age. Mixing styles and cultures is a Gaultier leitmotif and a fundamental element of his artistic approach. From the outset, Jean Paul Gaultier has always loved atypical beauties and non-standard body types. The designer has worked with drag queens, transgender models, buxom models and unconventional beauties. All body types and all genders are invited to the JPG party. In keeping with his image, his first advert was militant and bold: “Nonconformist designer seeks atypical models. Facial disfigurements welcome.”
Particularly influenced by tattoo parlours, but also by the performances of body art artists, JP became interested in cultures where body modifications are rituals in their own right. Tattoos and piercings are identifiable elements of Gaultier's DNA and can be seen in his collections and many of his prints.“I love and admire anyone who is different. I love that. Good taste is banal. Eccentricity is chic. Good taste paralyses. But punk or street fashion or a tattoo-covered body, that is interesting to me, and that I love.” Jean-Paul Gaultier.

















