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FREEDOM,
DIVERSITY,
GAULTIER

Jean Paul Gaultier fragrances are truly expressive. These creations are symbolic of JPG's commitment to LGBTQIA+ causes, local communities and both mainstream and underground artistic circles. From the outset, JPG has been at the vanguard of promoting diversity and gender equality. JPG's virile women and objectified males challenge stereotypes and conventions. Men in skirts, powerful women in corsets, everyone in Breton stripes... All represented under JPG's colorful and militant artistic prism. Creation as a universal rallying cry, a bridge between arts and cultures, uniting all sensibilities and communities. Pioneering Jean Paul Gaultier brought queer imagination and aesthetics into his designs early on, helping to normalize certain representations. His commitment is reflected in limited-edition ‘PRIDE’ fragrances. Every year, ‘Classique’ and ‘Le Male’ fragrance bottles are decked out in Pride colors, asserting the freedom to be. This militant commitment to diversity is reflected in ongoing support for grassroots associations such as COGAM, The Center, ARC, Le Refuge, IPP LGBT+ and many others.

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DIFFERENT
IS BEAUTIFUL
 

Jean-Paul Gaultier celebrates all identities and flouts rules and norms, appropriating, transforming and reinventing them. The basis of JPG’s universe: the beauty in difference. The House’s fragrances are iconoclastic, unconventional creations, aimed at a world that is diverse, colorful, vibrant and dynamic. JPG challenges the notion of gender, orientation, aesthetics and age. Genders and cultures are mixed like a leitmotif, the fundamental grammar of Gaultier's vocabulary. From the outset, Jean Paul Gaultier has shown appreciation for atypical beauties and unusual bodies. The designer features drag queens, transgender people, buxom bodies and unconventional beauties. All bodies, all genders are welcome... In keeping with his image, his first ad was militant and assertive: "Unconventional designer seeks atypical models. Unique faces welcome." Greatly influenced by tattoo parlors body art performance artists, the designer turns to cultures where body modifications are rituals in their own right. So, tattoos and piercings are identifiable markers of Gaultier's DNA, present in collections and many prints. "I like and admire anyone who is different. I love that Good taste is boring. Eccentricity is chic. Good taste is paralyzing But I find punk or street fashion or a body covered in tattoos interesting, and I love it. ” Jean-Paul Gaultier.