A signature fragrance 30 years in the making

CHAPTER #3

A SIGNATURE FRAGRANCE 30 YEARS IN THE MAKING

JEAN PAUL GAULTIER’S FRAGRANCE SIGNATURE

When Jean Paul Gaultier created his first fragrance, Classique, he wanted it to embody his memories and yearnings. He wanted his fragrance to be unique, rebellious and addictive. His love of fashion is also apparent as one of his most iconic creations was chosen to adorn the bottle. To bring this ambitious project to life, the designer called on one of the world's most renowned ‘noses’, Jacques Cavallier. Together, they concocted a fragrance that was as classic as it was addictive.

FRAGRANCES OF A LIFETIME

The starting point for Classique were memories of a childhood filled with joy and pleasure. The heroine of this fragrance was Marie, Jean Paul’s beloved grandmother whose home was filled with joy and good things. Childhood memories of make-up and biscuits inspired Jean Paul to create this powerful, enveloping and addictive fragrance. Three adjectives that have become THE signature of all Gaultier fragrances. In this fragrance he infused all the flavours and textures of his delightful childhood — a bouquet of voluptuous, waxy white flowers overlaid with the slightly chemical, rising note of ylang-ylang so reminiscent of nail varnish with a musky, powdery base, and heavenly creamy vanilla. A veritable explosion of life. When he created his first men's fragrance, the now iconic Le Male, Jean Paul Gaultier continued to describe his olfactory journey, culminating in a completely addictive fragrance inspired by the fresh, exhilarating memory of shaving soap, the provocative charm of fresh sage from the market, and the ultra-captivating if not euphoric aroma of lavender.

MORE THAN AN OBSESSION, AN ADDICTION

Jean Paul Gaultier's most iconic fashion creations have arisen from his obsession with certain garments, such as the corset, the sailor top and the men's skirt. So when he creates a fragrance, he approaches it with the same intention as for his fashion collections, i.e. each creation is an obsession. And nobody is left indifferent. His approach is bold — working with one single ingredient to give it a spectacular, intoxicating dimension. To create a physical and sensual pleasure that is impossible to resist. Whether it’s fragrances or Couture, Jean Paul Gaultier always does it his way. And we love him for that.

POWERFUL, ENVELOPING AND ADDICTIVE FRAGRANCE :

THREE ADJECTIVES THAT HAVE BECOME THE SIGNATURE OF ALL GAULTIER FRAGRANCES.

LA BELLE JOINS THE PARTY

In 2019, Jean Paul Gaultier added a new member to his family of fragrances, La Belle, to celebrate the first woman. La Belle is an ode to the joys of summer from the fragrance to the bottle. Its bewitching, addictive notes of vanilla and fresh bergamot invite us to connect with our senses, and enjoy living in the moment. Again, one key ingredient is celebrated in an overdose — juicy, crunchy pear that tempts us take a sensual bite. For La Belle Le Parfum, Jean Paul invites us to abandon ourselves on a bed of roses while for Le Beau, the version for men, the alluring coconut notes are hard to resist. Together, Les Belles and Les Beaux have only one desire: to take us ecstasy.

LIBERTY, EGALITY, FEMININITY

Starting with Classique, Jean Paul Gaultier introduced us to a series of instantly recognisable fragrances. Ultra-addictive fragrances with one note obsessively magnified to excess, to the point of overdose even, leaving no one indifferent. Iconic sexy bottles that celebrate women from head to toe. A strong, sassy personality in every fragrance and every bottle. Every single detail is a statement like the famous tin cans and the revolutionary advertising.

Jean Paul has poured all of his savoir-faire, creativity, and personal story into each and every one of his fragrances. And his values too. Like his re-purposed sometimes recycled fashion creations, he wanted to extend this philosophy to the design of his fragrances, which are now even more eco-responsible than ever (a minimum of 90% natural ingredients for JPG new signature fragrances), and he is still proudly committed to upholding diversity and inclusivity. For Jean Paul Gaultier, being different is the norm. Since Classique, every Gaultier women's fragrance expresses the same desire — to celebrate all women, all manner of beauty and all excesses.

HAPPY BIRTHDAY

CLASSIQUE!