Behind the light

As you know, Jean Paul Gaultier has been put in charge of designing named Creative Director for Diet Coke branding for 2012. To celebrate the occasion, he has made himself the star of the show in 3 viral films, as the Night & Day Serial Designer (see them here if you missed it) alongside 3 dolls representing the face of the brand.
While we wait for the next part of this collaboration to be unveiled on 12th April 12th (the much-awaited collector's bottles designed by the couturier and the very unusual marketing campaign that accompanies them), why not take a peek behind the scenes to and see how the series was filmed, featuring Jean Paul Gaultier as like you've never seen him before: funny, upbeat and utterly chilled-out.

Comments